The "queer aesthetic" itself, which is largely embraced as a more authentic representation of LGBTQ communities than the rainbow flag, is subject to commodification as well.

The self-proclaimed "pastel maximalist" went viral earlier this month after sharing a video tour of her vibrant space on TikTok. She often shows off her rainbow home and shares her renovation ...

Rainbow Six Siege is currently at the center of a controversy surrounding censorship after Ubisoft unveiled “aesthetic changes” to the game that remove many references to death, sex and gambling.