The graphic designers at McLaren Racing have to balance looking good with sponsor demands, while making sure they don't run afoul of the business of winning races.

Unused concepts for Stewart-Haas Racing resurface, sparking debate about legacy, logos, and NASCAR’s evolving identity.

Signifying nothing: The CIA's logo looks like an album cover. Space Force seems to be jacking 'Star Trek.' For COVID-19, graphic design seems to be nonexistent.

When he retired from racing, he became a company officer, eventually rising to director of R&D and design. When he learned in 2005 that his father was selling Performance Machine, Sands got busy.