In a world where marketing mascots have become an endangered species, a look at how Flo has survived and thrived. It all started with five unscripted words. Back in 2007, Progressive Insurance’s ...

Bush administration: Flo from Progressive. According to Ad Age ... She remembered a sketch in which Courtney played an excited stand-up waiting in the wings, listening to a prolonged, fawning ...

In it, a fictionalized version of Pete Davidson sings about his personal woes, including a failed relationship with Flo, the spokesperson for Progressive insurance. The sketch became so popular ...

Progressive insurance has one of the most consistent advertising records thanks to its decade-long “Superstore” concept and the beloved character Flo ... they need is a quick, handy guide ...

But Execution Can Trump Concept A big part of Flo’s the Progressive Girl’s success was not built around the original concept of making shopping for insurance fun and showing light, upbeat ...

The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds are Forever" campaign, but still: In advertising dog years, those campaigns ...