In a world where marketing mascots have become an endangered species, a look at how Flo has survived and thrived. It all started with five unscripted words. Back in 2007, Progressive Insurance’s ...

Bush administration: Flo from Progressive. According to Ad Age ... She remembered a sketch in which Courtney played an excited stand-up waiting in the wings, listening to a prolonged, fawning ...

In it, a fictionalized version of Pete Davidson sings about his personal woes, including a failed relationship with Flo, the spokesperson for Progressive insurance. The sketch became so popular ...

But Execution Can Trump Concept A big part of Flo’s the Progressive Girl’s success was not built around the original concept of making shopping for insurance fun and showing light, upbeat ...

there is no brand spokesperson more grating than Flo, the cherry-lipped sing-songy character who Progressive has been using for a couple of years, but she's hit a nerve. Apparently, the people ...