Graduate students and faculty in marketing, economics, information systems, operations, and related fields are invited to apply to participate in the Quantitative Marketing and Structural Econometrics ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

This is achieved via coursework, close collaboration with faculty, and intellectual exchange in a department known for its research culture. Our program offers two different tracks in training ...

B2C insights can be sourced from a mix of qualitative and quantitative methods that include personas, journey mapping, empathy interviews, ethnographic research, social media harvesting, design ...

Report Ocean, a renowned market research firm that analyzes markets in over 150 countries and publishes 100,000+ reports annually, has provided a comprehensive research report and top strategies for ...

Research & Marketing Strategies Inc. announced multiple promotions within the company. Patrick Fiorenza has been promoted to senior director of research analytics at RMS. He helps clients achieve ...

Companies also use marketing research to test new product concepts. Often, a company will conduct qualitative and quantitative marketing research before introducing a new product to the market.

Explaining how a world-leading F100 company uses market research to impact customer experience and potential profitability. And describes what market research is in less than 500 words. A must ...

Consumer Research Analysis. Companies of all sizes conduct marketing research studies on both business customers and consumers, who are individuals who shop at retail outlets, online or by mail ...

DEPARTMENT OF MANAGEMENT, MARKETING, AND INFORMATION SYSTEMS. Professor / Associate Professor / Assistant Professor / Research Assistant Professor in Quantitative Marketing (23241174) Job Description: ...