This academic conference grew out of the Quantitative Marketing and Economics journal, founded at Booth in 2003 by Peter E. Rossi, PhD ’84, whose widely published research has influenced web-based ...

While gen AI is already having a profound impact on marketing activities like customer service and content creation, it has ...

As far back as the 1960s and ’70s, Chicago Booth’s marketing faculty pioneered a quantitative approach to marketing research, using consumer data from newspapers and retail data from stores to gain ...

Prior research experience is not required. Our Quantitative Marketing program requires solid training in mathematics, statistics, or a related quantitative field. Recommended coursework includes ...

They work with sales departments, creative, and even IT when working in online marketing. From creative advertising work to quantitative market research, marketing majors help a manage a brand and ...

"Mission-critical." That's how important it is for creative teams to receive both qualitative and quantitative feedback, according to senior marketing leaders, among them Helen Baptist. She observed ...

Current research projects include optimal management of multi ... She teaches classes on distribution channel strategies at the MBA and executive MBA levels, and on quantitative models in marketing at ...

Requiring some understanding of calculus, probability, statistics and matrix algebra, the course is designed to develop the quantitative foundations ... will also incorporate recent research findings ...

The electric vehicle (EV) industry demonstrates intensive growth due to global trends and technological developments yet ...

My academic journey, complemented by practical industry experience, has shaped my passion for quantitative marketing research and equipped me with the skills and knowledge necessary to contribute ...

This course covers both consumer behaviour and quantitative modelling. In the area of Consumer Behaviour the course objective is to familiarise students with research in cognitive psychology, social ...