Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types ...

Many social scientists use qualitative analysis in their research, and it is especially prominent among anthropologists and sociologists. Qualitative analysis may sound almost like "listening to ...

However, research is only as good as the data that supports it. That's why getting both qualitative and quantitative research right from the get-go can go a long way. You might wonder ...

what the criteria is for good qualitative research and why stakeholder preference studies should incorporate qualitative methods. They also discuss patient experience data, how it can be collected ...

While AI can emulate the pattern finding of qualitative research in social science, it lacks an identifiable human perspective. This matters because in qualitative work it’s important to articulate ...