The jump to black-and-white branding is not ... with Discovery+ and swapping the purple tones for blue ones. Notably, the dotted "a" in the middle of the Max logo evoked another dotted logo ...

It dropped the classic black-and-white HBO look for a bold and distinct purple. Except ... using HBO’s name Max just launched a fresh logo with a new color scheme. The name is the same, but ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes ... it ditched the HBO branding altogether and the deep purple color palette of the HBO Max service ...