Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

As the name suggests, purple shampoo uses violet pigments to tone and neutralize hair, allowing it to counteract unwanted brassiness and yellow/orange hues that can develop over time, according to ...

That's where purple shampoo, which is kind of a "toner ... contains keratin to help strengthen processed hair, as well as eliminating brassy, orange and yellow tones. Reviewers say this shampoo ...

Although I am so happy with the change, my hair tends to pull warm and loves to cross the line into brassy territories if I ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

The purple acts to neutralise any orange and yellow tones in blonde ... you can use your purple shampoo every time you wash your hair. Noticed a build-up of brass? Try using your shampoo as ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying ... Over time, these shades have a tendency to turn orange and brassy. Certain things will make this more ...

My shampoo shelf tells the story of my many failed hairstyles. There’s the purple shampoo from my DIY ... After so many experiments, I know how to nurse my hair back from brittle and split ...

Don’t be alarmed if the water mimics the deep amethyst shade of the shampoo as you rinse – it’ll take away all of the brassiness in grey hair without leaving any purple behind. A range ...