Andie MacDowell's secret for maintaining her vibrant and voluminous gray locks is in this under-$20 L'Oréal Paris purple ...

So that’s the investigation: is Dua Lipa’s hair purple? Full disclosure ... her stylist gave her different color variations without coloring it with dye, instead just toning it to give ...

While a hydrating shampoo is pretty much always a good idea, this anti-brass purple shampoo is perfect for icy-blonde hair ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour right now. Our handy guide has all the inspiration, products and expert tips you need. Our hair has ...

Color-depositing shampoos add specific pigments (either purple, blue or green) onto the hair shaft to maintain your desired color. Based on color theory, blondes should use purple shampoos ...

Dyson has been ‘coloring fans happy’ as of late ... One commenter simply relayed “I need. Purple is my favorite color (followed by an aptly-placed purple heart emoji),” and others chimed ...

Discover the fascinating science behind gray hair, how stress affects pigmentation, and effective strategies to maintain your ...

What you really need? A purple shampoo. Yep, unlike darker brown hair colours, blonde hair has an annoying tendency to fade and become brassy. Thankfully a toning purple shampoo can help prevent this.