On Thursday morning, PUMA officially launched a multi-year marketing campaign that redefines the game with a bold new strategy. The "Go Wild" campaign is the biggest global marketing campaign in ...

It has been a busy week for PUMA's basketball division. First, the brand signed NBA All-Star Tyrese Haliburton to a "massive" sneaker deal. Now, PUMA is rolling out a new hoop shoe for players ...

Puma and Berkshire Hathaway's Brooks Sports have agreed to settle litigation over claims that Brooks' running shoes violated Puma's patent and trademark rights, according to filings in Washington ...

Adidas and Puma are likely to hike prices for running shoes and sportswear in the United States, following Nike's lead, analysts and investors said on Thursday, as US tariffs on imports drive ...

Puma replaced Adidas as the sponsor and maker of the Israeli national team’s uniforms in 2018. The deal made the German sportswear brand a target for boycott movements like the pro-Palestine ...

Puma on Wednesday announced job cuts and warned of uncertain U.S. consumer demand as the German sportswear group's shares slumped 23% in the wake of disappointing quarterly and annual forecasts ...

Her fourth and most recent collection with Puma was released in 2017. Victor Boyko Two of the collab’s most sought-after items were the award-winning Fenty x Puma Creepers sneakers and the fur ...