Upmarket athletic apparel brand Alo Yoga is placing NFC stickers in the window of each of its 150 stores around the world to ...

The immersive experience developed with Sawhorse gives players real-world Alo rewards and exclusive in-store avatar gear.

The activewear brand is using scannable stickers at 150 locations to allow users to unlock digital wearables, a move intended ...

I’m a shopping writer who tests activewear for a living, and I’ve tried every major workout brand—think Lululemon, Athleta, Beyond Yoga, and more. The label that dominates my closet is Alo ...

Alo Yoga has given its Roblox experience a glow-up and introduced a new phygital integration in its real-world stores.