The $4.4 billion cash price amounts to $3.95 billion excluding tax, or 8.2 times Epsilon's 2018 earnings before interest, tax, depreciation and amortization (EBITDA), Publicis said.

1. Bold technology strategy Publicis’ technology strategy has been a major factor in its success. Publicis bought Epsilon for $4.4 billion in 2019, relying on it to unify all client data across first- ...

Dive Brief: Publicis Groupe has acquired identity solutions firm Lotame, according to a press release. Financial terms of the transaction, which is subject to customary closing conditions, were not ...

The logo of Publicis group is seen at the high profile startups and high tech leaders gathering, Viva Tech,in Paris, France May 16, 2019. REUTERS/Charles Platiau/File Photo Purchase Licensing Rights ...

Publicis Groupe’s Epsilon is partnering with The Trade Desk to unite their respective personalized identifiers. The Trade Desk, the demand-side platform and its Unified ID 2.0 initiative, has ...

Publicis will pay $4.4 billion to acquire Alliance Data's Epsilon marketing unit, the French advertising group said on Sunday, expanding its digital business and North American footprint.