I create a color palette as a whole, testing how the colors relate to each other and asking whether, as a group, they support the behaviors I want that space to encourage.

It occurred to me in that moment that maybe it wasn’t the style but the color. Selecting color has always been a little about trends and a lot about what speaks to me in the moment -- without stopping ...

Have you ever noticed how fast food companies all seem to make use of the same basic color palette? The industry is dominated by red and yellow, and the few brands that don’t use those colors ...

When your home feels a little too loud — visually or energetically — interiors washed in cool colors can feel like a reset ...

“People are shifting away from the bland neutrals of the last decade and turning to warm, uplifting colors that invigorate ...

A Sense of Color The emotion of seeing the full palette for the first time Posted June 30, 2017 ...

The psychology of color as it relates to persuasion is one of the most interesting—and most controversial—aspects of marketing.

Showing off the color theory used throughout films is nothing new. In fact, we recently featured Cinema Palettes. a Twitter account that takes a still from iconic films and breaks it down into a ...

Whether you want to base the hotel off of psychology or your Instagram feed theme — check out the below hue-inspired hotels.