While auto insurers are unleashing an ever-rotating cast of off-beat spokes-characters to counter a staid, mundane image, Flo remains key to Progressive's marketing plans. In an unusual nod to an ...

While you may think your message has grown stale, consumers typically don't. The Geico Gecko first appeared in 1999. Progressive's Flo first appeared in 2008. Neither rivals De Beers's "Diamonds ...

In fact, Progressive created a “Flo” chatbot to enable customers to interact with Flo on Facebook Messenger, as well as other channels, to help customers with basic insurance questions. Now, Flo’s ...

Progressive's chief marketing officer, Remi Kent, said in statement, "Flo has been at the heart of Progressive's marketing for nearly 15 years. We've witnessed her undying love of insurance, watched ...

Progressive's Flo is Pretty Popular, Successor to the Geico Gecko By Vince Grzegorek on Mon, Jun 7, 2010 at 2:48 pm ...