In fact, the human face, voice and bearing that constitute “Flo” are associated far more strongly with Progressive than with the 53-year-old woman who provides them: Stephanie Courtney.

I don’t watch much TV, but when I go to the gym I can’t help but watch Progressive’s perky spokeswoman, Flo helping people with their insurance.

The strategy helps keep Flo fresh, even after 100 commercials, and helps combat “Flo-fatigue,” he said. Most importantly, it helps Progressive out-create vs. outspend to keep its message top ...

Flo’s got you covered. Milana Vayntrub, the actress who portrays AT&T’s spokesperson Lily Adams, revealed Stephanie Courtney, who famously plays Progressive’s Flo, helped Vayntrub navigate ...

If you haven’t seen a Progressive commercial with Flo, you’re either living under a rock or maybe you just don’t have a television in your home. But Progressive’s spokeswoman has developed ...

As part of the deal, Progressive will also sponsor a to-be-announced event in the upcoming Unleash The Beast’s 23-event regular season which leads to the 2025 PBR World Finals (May 8-11/14-15 at ...

In an unusual nod to an ad icon in a company annual report, CEO Glenn Renwick said Flo is "essential" in the company's $500 million-plus annual marketing effort to attract consumers.

MAYFIELD, Ohio - You can expect to see more of Flo, Dr. Rick and other Progressive network personalities in the coming months as the Mayfield-based insurer increases its advertising spending to ...

Progressive insurance, famed for its commercials starring Flo, is being sued for “patently unlawful” racism for awarding black-owned businesses $25,000 and banning white, Asian, Hispanic and ...