Progressive Insurance and Arnold Worldwide team up for a print campaign that seems to take its cue from kids' classic Where's Waldo?, challenging you to 'find Flo' in a series of crowded pictures.

Just like the Progressive logo, Flo’s snazzy name tag is provided on the Progressive website, as well. It even gives you the option of typing in whatever name you want, so you can use your own ...

In fact, Progressive created a “Flo” chatbot to enable customers to interact with Flo on Facebook Messenger, as well as other channels, to help customers with basic insurance questions. Now, Flo’s ...

Consumers continue to love Flo (she’s not the maid!) because Progressive knows how to mix it up with other characters, according to CMO Jeff Charney. The insurance company is introducing ...

In fact, the human face, voice and bearing that constitute “Flo” are associated far more strongly with Progressive than with the 53-year-old woman who provides them: Stephanie Courtney.

As part of the deal, Progressive will also sponsor a to-be-announced event in the upcoming Unleash The Beast’s 23-event regular season which leads to the 2025 PBR World Finals (May 8-11/14-15 at ...

1) Both Concept and Execution Are Important, But Execution Can Trump Concept A big part of Flo’s the Progressive Girl’s success was not built around the original concept of making shopping for ...

— -- Can Progressive's perky Flo make mincemeat out of the Jolly Green Giant? For that matter, can the Old Spice dude clean Mr. Clean's clock? That may be up to you. For the first time ...

I don’t watch much TV, but when I go to the gym I can’t help but watch Progressive’s perky spokeswoman, Flo helping people with their insurance.