There are also a handful of companies working to create ad units that are engaging and can still be delivered through the programmatic pipes. For example, digital advertising company Undertone ...

Yet, some are left wondering, what is it about this fairly new concept that is taking the digital advertising world by storm? Programmatic refers to the use of software to automate the real-time ...

Erica Schmidt is the new global CEO of Cadreon, the programmatic media-buying division of the ad giant IPG. The executive said advertisers are scrutinizing digital ad spending more than ever ...