We need to focus on programmatic's value Digital advertising has struggled to support a sustainable media ecosystem. On the sell side, data and media publishers face existential threats to their ...

But despite still being in its early stages, “the prospects of the new internet age are quite exciting – particularly for digital ... to in-game advertising through programmatic – where ...

Director of digital, Will Payne, says that his newsroom must straddle the line between digital advertising and reader revenue ...

Direct Digital Holdings, Inc. engages in an end-to-end, full-service programmatic advertising platform, which focuses on advertising technology, data-driven campaign optimization and other solutions.

The rapid growth in European programmatic advertising means that it now accounts for three-quarters (77%) of digital display investment, according to the latest data from IAB Europe. This compares to ...

In today's hyperconnected world, the digital landscape is a double ... the dominance of social media as an advertising channel and the growth of programmatic advertising, which enables highly ...