Business growth has become a CIO imperative, and revenue-minded IT leaders are fostering customer-focused cultures, cross-functional teams, and product-based approaches to deliver.

Many marketing organizations are playing a strategic role in helping to transform their companies from being operations- or product-centric to becoming more customer-centric. To have an impact on ...

But if your business is determined to create long-term relationships with your clients based on trust and loyalty, the customer-centric approach is better than focusing on product. And creating ...

Closing the digital gap in convenience retail means offering technology solutions that support mom-and-pop shops, not ...

Customer-centric sales models focus on physician and patient needs. The traditional pharmaceutical sales model emphasizes the product and its clinical benefits across the broadest possible audience.

It would make content easily accessible, provide helpful resources and back off on the sales pressure. The post What would a ...

In a landscape where consumers rarely give second chances, real-time behavioral intelligence is becoming the new foundation for exceptional customer experience.