A customer journey map can take a variety of forms, but essentially, it is a visual representation of a customer’s experience with a product or company at various touchpoints over time.

A customer journey map is a visual representation of the path customers take when interacting with your brand, from awareness to post-purchase. This path is known as the “customer journey” or ...

Each persona/product intersection is an origin of a customer journey. If you start somewhere else, your customers will likely get lost in their journey. - Douglas McDowell, SentryOne ...

If a CIO is going to lead digital transformation, then they need to have an understanding of the customer journey map. Here’s what they need to know.

A Customer Journey map is a visual or graphic interpretation of the overall story from an individual’s perspective of their relationship with an organization, service, product or brand, over ...