The modern market is full of different fragrances. Building a memorable perfume business means creating a full sensory experience. The scent is pivotal, but only the beginning of your brand’s story.

How much does that fancy $100-a-bottle department store perfume you wear really cost to make? The answer is one of the retail industry's dirty little secrets -- with good reason. If shoppers got a ...

Smashbox powder, a product photography shot by Tsour Lee Adato tsour lee adato Makeup is bought, these days, online. With so many brands on the market, we depend entirely on product photography to ...

Perfume sales had already crossed the 10,000 bottle milestone early Wednesday morning, Musk tweeted, meaning he had racked up $1 million in sales within six hours of the product going live.