Apple's product packaging exemplifies all these principles. Its boxes are aesthetically clean, visually straightforward, high quality, and display strong messaging.

Adding excessive packaging to products places the burden of proper recycling and disposal on consumers. Those interested in ...

2. The Story Packaging isn’t just functional; it’s the first impression of your brand. Whether it’s a product or service, every touchpoint should feel like an experience.

Rise Above The photograph of the AirPods on the box lid is embossed, which is a technique that (we believe) Apple first introduced on the iPhone 6 ’s packaging as a ghosted outline of that product. On ...

The beverage packaging industry is undergoing a transformation, focusing on sustainability-led creativity that combines ...

4. Paper and corrugated cardboard packaging can serve multiple purposes. With the tremendous growth of e-commerce, where items ship individually, convertible packaging is a new area for innovation.

Product packaging is done by giving serious thought into it because it is essential that everything has to be perfect until it reaches to the customer. Any package goes through the complete ...

At $3 for a box of 60, these towels are pricey and might be impractical (or wasteful) for everyday use. The dispenser could be helpful when you have guests, but it isn't perfect.

LIDL Ireland is pulling a popular chicken product from its shelves. An ingredient used to make the food has not been listed ...

Meghan Markle offers insight into her personal life within her As Ever packaging — including never-before-heard stories. Us ...