Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products.

In our view, the company has made detours in its product strategies in the past, which dragged margin levels for a few years. Management subsequently realigned its focus to increase the mix of the ...

would allow the company to maintain its competitive advantage over the long term no matter from product or channel perspective. This includes transitioning to an increased sales mix of compound ...

The producer is considered to be an individual or company who puts their name or trademark on a product, or has imported it into the European Union in order to sell it on. It gives anybody the ...