When you are researching your competition, carefully examine the product features. Pay close attention to how the competition is marketing its products. When you compare the competitors' products ...

Leading up to and during a big launch, product teams may be focused on building new features or improving the onboarding flow, while marketing teams are sending personalized messaging either in ...

PMs can focus on features that truly differentiate the product, and PMMs can tailor marketing messages to highlight those differences. Identifying what makes your product different and better than ...

Differentiating qualities may be reflected in a product's packaging, marketing promotion, or brand name. A strategy may require adding new functional features or might be as simple as redesigning ...

This is where customer education around specific features plays such a big part, which can be done by working with the product team to make product walkthroughs and tutorials hyper-relevant to ...

It’s certainly not the case for me, as I’ve bounced around a bit between sales, marketing ... whereas a product manager will often times describe the product as a list of features.

At today’s Google Marketing Live ... to create customized product imagery, manage creative assets, improve ad relevancy, and scale campaigns. Here are the new features and advancements announced ...