Many entrepreneurs and business owners start a company because they feel there's a need for their product. The people who need what they offer are their target market, with marketing segments ...

It's time to put on your scientist hat; if you don't have one, you'll have to get one. Now that you have a product or service to build a business around, you're ready to determine whether the market ...

The U.S. economy expanded at a surprising 3.8% from April through June in a dramatic upgrade of the government's previous estimate of second-quarter growth.

Marketing tactics are constantly evolving. This gives businesses the upper hand when it comes to discovering what's most effective for their industry. The marketing strategy you develop should ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. David ...