Wheelwright, S. C., and K. B. Clark. Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise. New York: Free Press, 1995.
Clark, K. B., and T. Fujimoto. Product Development Performance: Strategy, Organization, and Management in the World Auto Industry. Boston: Harvard Business School ...
In today’s fast-moving digital landscape, businesses must constantly innovate to stay ahead. A digital product development ...
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