2. Competitor analysis template: monday.com (best for data visualisation) monday.com’s simple, colour-coded format means even startups in particularly competitive industries can identify the strengths ...

Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive ...

Before undertaking a competitive product analysis, businesses must have a thorough understanding of who their key competitors in the market are. They must first identify the direct competitors.

Competitive analysis may also involve elaborate brand studies from time to time; some industries practice reverse-engineering to discover how a competitor’s technology or software works.

A competitive analysis is a tool you can use to discover where your business is doing well, where you need to improve and which trends you need to get ahead of. Complete a competitive analysis ...

For all these reasons and more, a competitive analysis is an essential part of the onboarding process for all clients. Because, as they say, know thy enemy.

Analysis of existing products is an increasingly important element of project research within the design process. Research from analysing existing products can be collated and used to inform your ...

1. Anticipate the needs of tomorrow’s customers New product development begins by identifying an unmet customer or market need. While core needs, like a positive customer experience, remain ...