With the muted bleat of a sad trombone, Facebook Analytics will soon be no more. This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of ...

Analytics should be holistic, though. If you rely solely on one platform’s data set—such as Google Ads or Facebook—it can be almost impossible to shape an effective campaign around this data.

As a part of the change in leadership, Facebook’s consumer marketing team will now fall under Schultz even while he continues his current role of leading the company’s analytics, product ...

Looking to the future, 81% of product decision makers say that if they could provide their customers with personalized data and analytics, it should be provided by embedding those into ...

Not everything has to be pay-to-play." Facebook groups aren't necessarily replacing traditional product-development tactics, like research and development, testing, and market research.