With the muted bleat of a sad trombone, Facebook Analytics will soon be no more. This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of ...

Facebook Analytics is an extremely powerful tool that gives you the ability to view the whole picture of the customer journey. Use it to attract and keep more customers. There is a learning curve ...

Group Insights: Analytics have been Facebook’s top request from Group admins, so it’s hooking them up with a similar Insights product to what Page admins have on both web and mobile.

Analytics should be holistic, though. If you rely solely on one platform’s data set—such as Google Ads or Facebook—it can be almost impossible to shape an effective campaign around this data.

Facebook announced a new tool Wednesday in partnership with Nielsen that will allow publishers to see how their specific news organizations’ stories perform on its Instant Articles platform ...