While product placement spending surged 30.5% in 2004, advertising and marketing expenditures rose just 7% for the year.

One problem: Kindles don’t read flash drives. Ayres asks if this possible product placement deception violates Section 43 (a) of the Lanham Act, prohibiting false or misleading advertising.

Thinking beyond your product and more in terms of humor and entertainment can maximize your advertising effectiveness. Here's how to pull it off.

Product Placement And Advertising Law June 25, 2012 / 1:54 AM EDT / CBS Philadelphia By Amy E. Feldman ...