In the fast-paced world of marketing, one myth has persisted longer than most: that with the right campaign, creative spin, ...

The difference could be something concrete, like speed, power, performance and better service. Or, it could be a more ephemeral quality, such as just being cooler or more stylish than your ...

Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a core product or service. It’s an approach ...