Drawing from diverse experiences in guiding B2B marketing departments, let’s explore nine fundamental principles of B2B demand generation which can serve not as rigid rules but as guiding lights ...

In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their principles for a new pharmaceutical marketing model. "Keith, Kotler, Maslow" has long been the Holy Trinity of pharma ...

The fundamentals of digital marketing refer to the guiding principles that can help lead your strategy and result in successful marketing campaigns. Who are they? What are their interests, preferences ...

The objective of this course is to introduce students to the principles and concepts of marketing, and to provide students with a framework to investigate how these principles and concepts can be used ...

We know, however, that as a set of fundamental principles of marketing, the following seven simply work. So, to elevate your marketing—improve performance and impact—make sure you're ticking all these ...

Gain the basic principles of marketing and the technical elements of digital marketing, including social media marketing, search engine optimization (SEO), marketing automation and web analytics. Earn ...

The minor provides students with an understanding of marketing that goes beyond basic principles to developing specific marketing skills. Marketing Minor Application Students interested in the MKT ...

After learning the basics in Marketing Principles, the program continues with Digital Marketing, an overview course, which introduces students to the field of internet marketing. This is followed by ...