WWE and Logan Paul’s Prime have struck a “record-setting” deal to feature the sports drink as the first-ever brand logo to appear in the center of the wrestling mat.

The deal with WWE, which began at WrestleMania 40, saw the logo being advertised on the mat and the turnbuckle, while there was also a Prime Hydration station next to the commentators' desk.

WWE Partners with Logan Paul’s PRIME, Will Have Logo On Ring Mat This is one of the most significant sponsorship deals in WWE history Justin Barrasso | Mar 8, 2024 ...