Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said.

Revenue for Prime — Logan Paul and KSI's energy drink — fell more than 70% in the UK last year. The hype around the once buzzy drink has moderated, the brand said.

Logan Paul is introduced before a United States Triple Threat match against Randy Orton and Kevin Owens during Night Two at Lincoln Financial Field on April 07, 2024, in Philadelphia, Pennsylvania.

PRIME investigation: FDA asked to look into Logan Paul's energy drink, which has caffeine of 6 Cokes PRIME energy drink caffeine levels equal nearly two Red Bulls By JAKE OFFENHARTZ, ABCNews ...

A 12-ounce can of Prime energy, by contrast, contains 200 milligrams of caffeine. ABC News medical contributor Dr. Alok Patel said 200 milligrams "is a huge amount of caffeine." ...

Now, in the most YouTuber-turned-boxer-turned-business-mogul move possible, Prime co-founder Logan Paul has challenged the sports star to a boxing match to settle the legal woes.

The feud began when Messi launched Mas+, which Paul accused of copying his PRIME drink. Both brands have since filed lawsuits. Paul even joked he’d drop the case if Messi agreed to a fight in 2025.

Logan Paul issues wild boxing challenge to Lionel Messi to settle energy drink dispute This would be the one of the biggest fights of all time, even though it'll never happen.

Logan Paul revealed that he offered Steve Austin $1 million to wear a PRIME bottle costume at WrestleMania 41. The costume has been used on WWE TV before, including IShowSpeed wearing it at ...

The star quarterback for the Kansas City Chiefs has signed on as a spokesperson for Prime, the beverage and energy drink brand founded by social media stars and boxers Logan Paul and KSI. Mahomes ...