After the backlash for charging $79.99 for The Outer Worlds 2, Xbox has lowered the price of the game to $69.99.

Call of Duty: Black Ops 6 Season 4 is now live, and fans have quickly noticed new in-game advertisements pushing players to buy its premium battle pass, bundles, and weapon blueprints. As part of ...

In Season 7, EA Sports FC 25 introduced a paid season pass for Ultimate Team. The move was met with mixed reactions, but it’s hard to deny that the rewards on offer weren’t solid.

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...