Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self ...

Similarly, the TikTok "lemon girl aesthetic" was all the rage in the summer of 2023. It’s characterized by bright, zesty hues, airy linens, wicker accents, and a subtle Mediterranean influence.

Hailey Bieber put the clean-girl aesthetic on the map. Then she sold it for $1 billion. Beauty and branding influencers discuss the rapid rise of Rhode. Suzy Byrne, Reporter ...

Seen as the poster child for the clean girl look, many influencers sharing tutorials are emulating Hailey Bieber and like her, they too are white, blond, and have clear, blemish-free skin.

How to Get the Messy Girl Aesthetic for Yourself Fortunately, it's really easy to get started with this aesthetic—just take a look at what's around you, and what you love. And don't worry about ...

The horse girl aesthetic is catching new winds. From the stables to fashion week, we’re sighting looks inspired by a love for horseback riding everywhere. Whether you’re cowgirl chic like ...

Scandi girl winter, of course, takes inspiration from the styles that people wear in Scandinavia (i.e. Denmark, Norway, and Sweden) in the winter, during which darkness can last for 20 hours a day.