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DREUX, France — The Tour de France riders who head to the official energy-bar provider each day really like the chocolate-nut protein bar, the vegan cacao-crunch bar, and the cola-flavored gel ...
Post Holdings Inc. is buying the PowerBar and Musashi brands from Nestle, expanding its holdings in the active nutrition category. Financial terms were not immediately disclosed.
The PowerBar and Musashi brands make premium bars, powders and gels. Musashi is a leading sports nutrition brand in Australia. The transaction also includes other related worldwide assets.
Nestlé has sold its PowerBar sports nutrition business to U.S. cereal maker Post Holdings, the Swiss food giant's latest move to streamline its portfolio of brands.
That's a lot of soy flour and rice syrup. Clif Bar produces 22 million pounds of bars a year. PowerBar is coy about its annual production, saying only that it uses enough protein powder in a year ...
The gels I looked at range between $1.67 to $3.75 per serving. The pricier options tend to accommodate specific dietary needs and restrictions, whereas the cheaper ones are more simply formulated ...
Nestlé has sold its PowerBar sports nutrition business to U.S. cereal maker Post Holdings, the Swiss food giant's latest move to streamline its portfolio of brands.