The power of storytelling doesn’t just apply to domestic issues. Indeed, issues affecting people across the globe hit close to home when experiences of pain, tragedy, and loss are shared.

But what exactly is brand storytelling, and why does it hold such power? Why does it matter for your business? Today, let’s explore just that. Traditional advertising often focuses on features ...

They blindly relied on ChatGPT to find quotes. While generative AI tools ... it aligns with Gallo’s overall philosophy on storytelling as a powerful tool for communication.” ...