Posters have been a powerful form of advertising for centuries - from vintage cinema promotions to bold political campaigns and modern product launches. But what truly makes a poster effective in ...

5. Coca-Cola. The 1971 Coca-Cola “Hilltop” commercial brought people from all over the world together to sing, “I’d like to teach the world to sing in perfect harmony; I’d like to buy ...

3. Remember That AI Is A Tool. AI is not going to solve a brand’s creative problems. Currently, AI is a tool, just like every other technology out there.

Explore examples and press release best practices! For Journalists-LTK, the Creator Commerce Platform, Launches Connected TV Advertising for Brands and All-New Creator Marketing Measurement Platform.

The Interactive Advertising Bureau (IAB) has released its Metaverse for Brands Guide, designed to help marketers evaluate their options. The report includes key definitions, an overview of current ...

Ads use music, colour and emotion to stress the sustainability of what they’re selling: even when the reality isn’t as attractive.