HCLSoftware launched HCL Unica+, a new marketing technology platform focused on what the company calls the "Intelligence Economy," on June 2. According to company officials, the platform leverages ...

Many digital marketing solutions have AI components. For example, SEO platforms such as Semrush harness the power of AI to analyze keywords and monitor trends, while social media tools like Sprout ...

Here are 15 of the most popular digital marketing tools on the market right now (in no particular order) and why they’re indispensable to many. 1. Canva ...

NetGalley, the Firebrand subsidiary offering prepublication digital book galleys to booksellers, librarians, and reviewers, has launched Booktrovert.com, a consumer-facing marketing platform and ...

According to Affise chief revenue officer, Tanya Grypachevskaya (pictured), demand for partnership marketing tools is growing thanks to the rising costs of using other digital marketing channels. She ...