In a new brand campaign created by Thinkerbell, Porter’s Paints aims to demonstrate the evocative nature of color to remind consumers that how a room makes you feel is as important as how it looks.

"It’s not just how a room looks, but it’s also how it feels when you walk in.” Paint brand Porter’s Paints and Thinkerbell have created a new brand platform ‘Paint with heart and soul’.

Jill Every, sales and marketing manager at Porter’s Paints, said: “When developing this new brand platform, we wanted to highlight that it’s not just how a room looks, that matters ...