PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.

The BriefPepsiCo is acquiring Poppi, a North Texas-founded prebiotic soda brand, in a nearly $2 billion deal.Poppi—known for its low-sugar and gut-health—gained popularity through viral social media marketing and influencer collabs.

The deal boosts the food and beverage company's health-focused portfolio as consumers demand more better-for-you options.