Since discovering Chinese toy company Pop Mart a year ago, Carrillo has bought nearly 100 of its products, many of which she gives as gifts to friends and family. Her love for the brand has sent ...

Labubus accounted for about $423 million of Pop Mart's global revenue in 2024, according to Brough. By comparison, Mattel said its famous Barbie brand raked in around $1.35 billion that year.

The report reveals that POP MART achieved a revenue of 13.04 billion RMB, showing a year-on-year increase of 106.9%, and an adjusted net profit of 3.4 billion RMB, up 185.9% from the previous year.

But it’s outside China where Pop Mart is really taking off. Over 130 of the company’s more than 530 stores worldwide as well as over 190 of more than 2,490 roboshops, as of December 2024, are ...