Toyota Motor Sales finally settled the issue about what do you call more than one Prius. In a campaign started last month during the North American International Auto Show in Detroit, Toyota declared ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

Sign up for Forwarding the News, our essential morning briefing with trusted, nonpartisan news and analysis, curated by Senior Writer Benyamin Cohen. Samuel Sherman ...

Google’s John Mueller was asked about why Google ranks different pages for singular and plural versions of keywords. John gave details on why Google’s algorithm treated plural keywords differently ...

Friday mornings are usually full of drowsy cheer, knowing that we've made it, and the weekend will be here in a few short hours. But not this Friday morning, for this Friday morning, your friends at ...

Editor’s Note: This article previously appeared in a different format as part of The Atlantic’s Notes section, retired in 2021. This afternoon, a reader emailed to say that he believed I was muddling ...

Wednesday’s post was entitled “Condominiums And The California Corporate Securities Law“. Today’s post concerns whether I used the proper plural form of “condominium”. To the purist who winces when ...

Here in California, the writ of mandamus may be referred to as a “writ of mandate”. Cal. Code Civ. Proc. § 1084. In general, California recognizes two types of mandate proceedings – “ordinary mandate” ...