The right logo says everything without saying a word. It connotes feelings of honor, trust, pride, excellence and integrity. It conveys a series of virtues and a set of values without pages of ...

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

Whether you’re starting from scratch or going through a refresh, remember that your brand is not just a logo; it’s a living, breathing entity that, when nurtured, becomes the heartbeat of your ...

The WNBA is launching a "refresh" of its brand that will include a new logo design. It will debut this week in conjunction with Wednesday's draft, but the full rollout won't take place until the ...

The study found people tend to be confident about misremembering logos, but researchers didn’t conclude exactly why. Their testing of the Fruit of the Loom logo even seemed to rule out the ...

The NBA's logo, however, visibly features a player in the middle of a dribble move. In 2010, Siegel admitted the truth to the Los Angeles Times. "It's Jerry West," he said .