The campaign introduces a new TVC, directed by director Prasoon Pandey, showcasing Centerfruit’s unique ability to delight consumers with its distinctive taste. The tagline “Kaisi Jeebh ...

Sanjay Jaju; Special Secretary, Neerja Shekhar; Festival Director Shekhar Kapur; CBFC Chairman Prasoon Joshi; and other senior ministry officials.

Ila hails from a family closely associated with the film and television. Piyush Pandey, Prasoon Pandey; famous ad-makers, are her brothers while Doordarshan presenter Rama Pandey is her sister.