The sleek logo design for the inaugural collaboration between Ping and Hideoki Bespoke is telling: a fine needle, wielded like an expertly crafted golf club, slicing through air in curves ...

The new Ping Sigma 2 putter family solves two problems in putter design. One is more of a recent issue, while the other is probably as old as putters themselves. And yet it’s the latter that not ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond.

Fans of Ms. Philo, who led Celine from 2008 to 2018, still refer to Peter Miles’s design of the “old Celine” logo — which the brand’s current creative director, Hedi Slimane, famously ...