Pimm’s No. 1: This gin-based liquor was the original Pimm’s, and though they’ve made other options based on other spirits (Pimm’s 2-6), this is the one that has most stood the test of time.

Brand Wimbledon serves a masterclass in building long-term global identity - The iconic dark green and purple colours date back over a century to 1909 ...

Tennis lovers don costumes, throw Pimm's parties and camp overnight in line for day-of Wimbledon tickets. Some say waiting in the Queue is more fun than the actual tennis.

The battle of the Bonapartes is part of the Napoleon House restaurant's second annual National Pimm’s Cup Day, a celebration of its signature drink at 11 a.m. Tuesday, July 1.

It's time to grab a Pimm’s Cup and your fanciest pair of sunglasses because Wimbledon is back in action this week. The third Grand Slam tennis tournament of the year kicks off today at the All ...