A home bar ingredient that’s ubiquitous in Britain but less well known abroad is Pimm’s. This delicious fruit and gin-based drink is the basis of the iconic Pimm’s Cup cocktail and deserves ...

Serve these naughty Pimm’s lollies instead of dessert at a summer barbecue. Equipment: for this recipe you will need wooden lolly sticks and lolly moulds. Mix the Pimm’s and lemonade together ...

This case study shows how Pimm's managed to change its established reputation as a British summer drink by encouraging people to drink it with curry. For ten years she had resented having to order ...

Would you swap gin for whisky in your glass of Pimm's at Wimbledon? Stranger drinks than that have come and gone – how many of these summer sips do you remember? Wimbledon is almost upon us.