T he Pillsbury Doughboy is among the most influential food mascots of all time, up there with cultural icons like Betty Crocker and Chester Cheetah.The adorable, doughy mascot has been capturing ...

Maintaining Brand Relevance in an Era of Instancy Yes, Boomers, the Pillsbury Doughboy turns 50 this October, and University of Florida researchers created Gatorade that same year, 1965. Today ...

Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf.