By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

Balancing both layers, Santana argued, requires CIOs to move beyond technical expertise and focus on building authentic, ...

The company’s hardware-first business model is putting it at a disadvantage in the AI age.

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As with any experiential marketing effort ... the more effective strategy often involves highlighting existing values through contemporary frameworks. The real art comes in translating a brand ...