Requiring price disclosures on advertisements for prescription drugs would empower patients and reduce excess spending on ...

President-elect Donald Trump’s administration is expected to push to ban TV advertising for prescription drugs — but Big Pharma won’t go down without a fight.

Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ...

The pharmaceutical industry mainly markets its products through direct-to-consumer advertising and direct marketing to doctors - and lately, both types of marketing have come under fire. Consumer ...

Green, a former pharmacist and pharma ad copywriter whose resume includes such agencies as Grey Healthcare and KPR (since ...

Sometime in the future, as you are watching your favorite television show or sporting event, amongst the DTC ads featuring ...

The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have significantly reshaped the world of pharma for the ...

Drug companies in the U.S. are spending $4 billion a year on TV ads touting the drug benefits with rapid-fire list of ...

Diabetes and weight management drugs dominated game-day NFL advertising during the regular season, with TV outcomes company ...

Moderna and Novo Nordisk are once again in the bad books of the U.K.’s drug marketing watchdog. | Moderna and Novo Nordisk ...

Since 2014, nonprofit RxBalance has been battling what it calls the “undue influence” of pharma marketing by running its own campaigns with such partners as Georgetown University for “Are ...

At a rally for Trump in November, Kennedy said, “One of the things I’m going to advise Donald Trump to do in order to correct the chronic disease epidemic is to ban pharmaceutical advertising ...