Requiring price disclosures on advertisements for prescription drugs would empower patients and reduce excess spending on ...

Robert F. Kennedy Jr., President-elect Donald Trump‘s nominee to lead the Department of Health and Human Services, wants to ...

Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on the airwaves.

President-elect Donald Trump’s administration is expected to push to ban TV advertising for prescription drugs — but Big Pharma won’t go down without a fight.

Green, a former pharmacist and pharma ad copywriter whose resume includes such agencies as Grey Healthcare and KPR (since ...

WASHINGTON U.S. Senate Democratic Whip Dick Durbin (D-IL) and U.S. Senator Chuck Grassley (R-IA), senior member and former ...

Drug companies in the U.S. are spending $4 billion a year on TV ads touting the drug benefits with rapid-fire list of ...

The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have significantly reshaped the world of pharma for the ...

Diabetes and weight management drugs dominated game-day NFL advertising during the regular season, with TV outcomes company ...

Here are 15 more compelling datapoints about the state of healthcare and pharma marketing: 32: The percentage of laid off people last year who were middle managers, according to an analysis by Live ...